Friendly Loom

Since 1972, Friendly Loom has been providing high-quality, American-made potholder looms, weaving kits, and fiber art supplies to families all over the U.S.

During my time here, Friendly Loom was going through a period of intense growth, particularly in regard to their retail audience. I worked as their digital designer and project coordinator, heavily focusing on building and expanding their exclusive membership program - Loop Group.

Below is a sampling of some of my favorite deliverables completed in this role, from branding to videography.

Deliverables

Logo Design
Motion Graphics
Video Editing
Illustration
Email Layouts
Photography
Copy Writing

Loop Group Logo

A main part of being a member of the Loop Group, is the exclusive product offerings you can only access by being a member, their most popular products being limited-edition potholder loops colors that customers use to weave their own potholders and trivets.

When I started working with Friendly Loom, one of my first tasks was to come up with a logo for this exclusive group that remained identifiable as a sub-set of the parent brand, while adding its own flair